Taking Great Product Photos for eBay
Every eBay seller would like to attract customers
and increase sales. Successful eBay sellers know that better product
photos could make you more money, because your buyers will feel more
comfortable buying items from you. But taking great product photos
isn’t
always easy, read these quick tips to find out how to take great
product photos for eBay.
1) Using a digital camera with fully automated shooting modes will make taking
product photos much easier. It allows you to instantly preview, upload, and edit
your photos with your computer.
2) Use a tripod to avoid blurred images which occur when you handhold a camera.
3) Use proper lighting. Some people find natural outdoor lighting the best, but
never use direct lighting such as a flash. Flashes wash out colours, details,
and create harsh shadows, especially when doing close-ups. Use soft, diffused
lighting to avoid losing detail in your photo and create soft shadows. If you’re
a serious eBay seller consider buying a photo tent or light box to diffuse the
light for you. Alternatively you can use lights and buy white plastic light covers,
which will also create diffused light.
4) Find a good backdrop for your product and avoid clutter which distracts the
eye. Your product should be the only item you’re shooting. If you’re
using something like a photo tent or light box it’s easy, or alternatively
you could use a sheet or piece of fabric. Larger items can be more difficult
but be sure to cleanup the background so that there are no distracting objects.
5) Avoid underexposing your photos, especially if you’re shooting against
a white background or outside in bright light. Your digital camera should have
an over/under expose button that allows you to compensate and adjust the exposure.
When taking pictures against a white background you might want to increase the
exposure by +1 so that it lets more light into the camera and the background
becomes a pure white.
6) Getting close and filling the frame with your subject will produce a better
photo, and also help avoid clutter. Buyers like to see the details of what they
are buying. The best way to take good close-up photos is to use your cameras
macro setting, which is designed to focus at short distances.
7) Your product should be sharp and in focus. Take care to focus correctly. Auto
focus on your digital camera may not always produce the best results as it can
sometimes be fooled. In these cases use aperture priority mode, and set an aperture
of 8 or higher to ensure that your entire photo is sharp. When you increase the
aperture your camera compensates with a slower shutter speed, so remember to
use a tripod.
8) Take photos of different parts of your product and try different angles. Photographing
your product from many angles helps add depth and avoid a flat online appearance.
Pick one main overall shot of the item, but also use other detailed photos or
different perspective shots. The more buyers can see, the more likely they will
buy your product rather than your competitors.
9) Once you’ve saved all your photos to your computer, you can optimize
your pictures for online viewing. Make sure your images are saved as JPEG files
and increase the compression so that your pages will download more quickly on
a user’s computer. Also crop your photos so that it is composed only of
your product, eliminating white space and making your product look better.
10) Edit your photo. Adjust the light and contrast to improve on your original
photo. Make your subject stand out by adjusting the contrast between the foreground
and background colours. You can also make certain parts of your picture lighter
or darker to improve the overall look.
Once you’ve practiced photographing your products using these tips, visitors
will have a better shopping experience and will be more likely to bid on your
items.